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19 July 2010
Club Casual Games and announce exclusive games distribution partnership

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Club Casual Games and announce exclusive games distribution partnership

19 July 2010: Club Casual Games, provider of video games distribution services, technology and content, today announced an exclusive partnership with, the national news site owned by News Limited.
The partnership sees Club Casual Games as the exclusive provider of games via a dedicated new section on

“Our partnership with presents a tremendous opportunity to introduce the pleasures of casual games to millions of new players via one of the most trusted and widely known brands in Australia.” said Darren Baker, CEO of Club Casual Games. "We will be providing visitors with world class games and service, all delivered with the personal touch of our small, passionate and dedicated team."

“We are always looking for new ways to enhance our users’ experience,” said Gloria Poulakis, publisher of “In partnering with Club Casual Games we are able to provide access to some of the best casual games available anywhere on the web, adding a fantastic new dimension and competitive edge to our site.”

Starting from today, the games section ( will offer an extensive catalogue of high-quality online games and downloadable PC games.’s broad audience will now have access to top puzzle, hidden object, adventure, time management, arcade, strategy, action, adventure games as well as kids titles. now attracts more than 4.9 million unique browsers every month* and is Australia’s fastest growing brand**.

About Club Casual Games (
Club Casual distributes digital games direct to consumer and licenses its proprietary technology to provide digital distribution services. Club Casual works closely with its partners to deliver uniquely tailored online games solutions.
The company was established in 2008 by Directors Adrian Cook and Darren Baker who also own Wildfire Studios, one of Australia’s veteran game development companies. The company is best known for its multi-platform portfolio of original titles including Balls of Steel and the best-selling Tumblebugs franchise which has achieved over 50 million PC downloads. Wildfire has also developed games under license for Nickelodeon, Take 2, EA and other major publishers.

About - News Digital Media’s flagship brand – invites its readers to engage with the latest news and current affairs, entertainment, business, money, technology, travel and more. Innovative and in-touch with its audiences, is Australia’s only news and information site that allows users to personalise content. With a dedicated 24/7 editorial team committed to delivering fresh, accurate and up-to-date coverage to information hungry audiences, delivers rich features and detailed commentary, along with a variety of blogs and user-generated forums. provides easy access to News Limited masthead sites, leading sports site, TheAustralianIT, TheAustralianBusiness and influential international news websites, giving readers a more well-rounded picture of topical events. also gives users access to a variety of tools, including travel search through; activity search through; destination guides through Lonely Planet, movie and gig guides and money saving calculators.

Media Enquiries please contact:
Rhiannon Phillips on +61 7 3844 1000

*Source: Nielsen Online, Market Intelligence June 2010
  • Source: Based on George Patterson Y+R Brand Asset Valuator (BAV) 2009 results